# Pinwise > Free local SEO tools for small businesses ## Posts - [How to ask for Google reviews without breaking the rules](https://pinwisehq.com/insights/google-review-requests/): A practical guide for local businesses in the US, UK, Canada, Australia and New Zealand: what you can do, what you can't, and the words to use. ## Pages - [Legal](https://pinwisehq.com/legal/): The short version: free tools run in your browser, we collect as little as possible, and we never sell your data. - [Contact](https://pinwisehq.com/contact/): Questions about a tool, a partnership idea or an article pitch. We reply within two working days. - [About](https://pinwisehq.com/about/): Pinwise is built by working local marketers. We make the tools and guides we wished our clients had: free, practical and honest about what works. - [Pricing](https://pinwisehq.com/pricing/): Every tool is free, forever, with no sign-up. Upgrade only when you want to save results, track progress month by month, or send branded reports to clients. - [Insights](https://pinwisehq.com/insights/) - [Resources](https://pinwisehq.com/resources/): Everything here is free. Playbooks come from real campaigns. Templates are the ones we use with clients. - [Australia](https://pinwisehq.com/solutions/australia/): Directories, review rules, local search habits and tool presets for Australian service businesses. - [Solutions](https://pinwisehq.com/solutions/): Local marketing isn't one-size-fits-all. - [Service Area Page Planner](https://pinwisehq.com/tools/service-area/): Plan one page per suburb or town you serve, with URLs, titles and headings, plus the local proof each page needs so it isn't a doorway page. - [GBP Post Builder](https://pinwisehq.com/tools/gbp-post/): Write a post for your Google Business Profile that names your service and area, fits the 1,500-character limit and ends with a clear action. - [Local Ad Budget Calculator](https://pinwisehq.com/tools/ad-budget/): Work out how many leads and jobs a monthly ad budget should bring, what each job really costs you, and the highest cost per click you can afford. - [UTM Link Builder](https://pinwisehq.com/tools/utm-builder/): Tag the links on your Google Business Profile, social posts, emails and flyers so you can see which ones bring visits, calls and bookings. - [SERP Snippet Preview](https://pinwisehq.com/tools/serp-preview/): See how your title and meta description will look in Google on desktop and mobile, measured in pixels, with warnings before they get cut off. - [Review Link Generator](https://pinwisehq.com/tools/review-link/): Turn your Place ID into a link that opens the review box directly. Get a QR code and a message for text, email or a printed card. - [Local Visibility Check](https://pinwisehq.com/tools/visibility-check/): Answer 12 questions about your Google profile, reviews, website and listings. Get a score out of 100 and the three fixes most likely to bring in calls. - [Tools](https://pinwisehq.com/tools/): Seven tools that each finish a real task: get reviews, fix your Google listing, plan pages, track leads and set an ad budget. All free. Nothing to install. - [Home](https://pinwisehq.com/): Pinwise gives tradies, clinics, salons and local pros free tools and country-specific playbooks to win more calls, reviews and bookings from Google. [comment]: # (Generated by Hostinger Tools Plugin)