UTM Link Builder
Tag the links on your Google Business Profile, social posts, emails and flyers so you can see which ones bring visits, calls and bookings.
Your tracking URL
In GA4, open Reports → Acquisition → Traffic acquisition and set the dimension to Session source / medium. Your campaign name appears under Session campaign.
From result to action.
Pick a preset
Presets fill in the source and medium the way GA4 groups them.
Paste the URL where it’s used
For example, the Website field in your Google Business Profile.
Compare in GA4 after 30 days
See which channel sends people who actually book.
Will UTMs hurt my SEO?
No, as long as your page has a canonical tag pointing to the clean URL. Google ignores the parameters for ranking.
Why tag my Google Business Profile link?
Without it, visits from your profile show up as normal Google organic traffic, and you can’t tell how much your profile is worth.
Should I use capitals?
No. UTMs are case-sensitive, so “Facebook” and “facebook” show as two sources. Keep everything lowercase.
Keep going.
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