Local Ad Budget Calculator
Work out how many leads and jobs a monthly ad budget should bring, what each job really costs you, and the highest cost per click you can afford.
From result to action.
Use your real numbers
Your close rate and job value matter more than any industry average.
Check the break-even CPC
If Google’s suggested bids are above it, fix your landing page before raising the budget.
Track calls, not just clicks
Use call tracking and UTMs so the inputs here come from data, not guesses.
Where do I find my cost per click?
Google Ads Keyword Planner shows bid ranges for your area. Your account’s actual average CPC is more accurate once ads are running.
What’s a good return on ad spend?
It depends on your margins. If your profit margin is 30%, you need revenue of more than about 3.3 times your ad spend just to break even on profit.
Should I count repeat customers?
Yes, if you know your numbers. Use average lifetime value instead of a single job value for a truer picture.
Keep going.
UTM Link Builder
Track calls and bookings from your Google profile and ads.
SERP Snippet Preview
See how your title and description show in Google.
Local Visibility Check
Score your local presence out of 100 in 2 minutes.
Save results and track progress with Pro.
Monthly re-checks, saved reports and branded PDFs. Free tools stay free.