Plans for your trade and your country.
Local marketing isn’t one-size-fits-all. A dentist in Toronto and a roofer in Brisbane need different directories, different review rules and different words on the page.
What matters most for your kind of business.
Trades & home services
Plumbers, electricians, roofers, cleaners and builders who live on calls from the map pack.
The challenge: Most calls come from the map pack and “near me” searches, often in an emergency.
- Review flow after every job
- Service + area pages for real suburbs
- Call tracking on your Google profile
Health & clinics
Dentists, physios, chiropractors and vets who need trust before a booking.
The challenge: Patients compare reviews, credentials and availability before they book.
- Practitioner pages with qualifications
- Review requests that follow health advertising rules
- Booking link tracking
Beauty & wellness
Salons, barbers, spas and studios that win on photos, reviews and repeat visits.
The challenge: Choices are visual and repeat visits drive revenue.
- Weekly posts with real photos
- Reviews that mention specific services
- Offer posts for quiet days
Agencies & freelancers
Marketers who manage local clients and need fast, explainable reports.
The challenge: Clients want to see progress they understand, fast.
- Run the visibility check in a pitch
- Branded monthly reports (Pro)
- Shared UTM conventions across clients
Five markets, five sets of rules.
A starter view of what changes between markets. Each country hub goes deeper.
| Country | Directories to check | Review rules | Local terms & details | Hub |
|---|---|---|---|---|
| United States | Yelp, Angi, BBB, Nextdoor, Apple Business Connect, Bing Places | FTC rule banning fake and bought reviews (2024) | ZIP code, “near me”, state licensing numbers | Coming soon |
| United Kingdom | Yell, Checkatrade, Trustpilot, Bark, Thomson Local | DMCC Act ban on fake and concealed incentivised reviews (from April 2025) | Postcode, “tradesman”, Gas Safe and NICEIC registration | Coming soon |
| Canada | Yellow Pages Canada, HomeStars, Yelp, 411.ca | Competition Act rules on deceptive marketing | Postal code; French-language rules for businesses in Quebec | Coming soon |
| Australia | Yellow Pages, True Local, hipages, Oneflare, ServiceSeeking, Word of Mouth | Australian Consumer Law; ACCC guidance on online reviews | Suburb, postcode, “tradie”, state licence numbers | Open hub → |
| New Zealand | Yellow NZ, Finda, NoCowboys, Builderscrack | Fair Trading Act; Commerce Commission guidance | Suburb, region, LBP (Licensed Building Practitioner) | Coming soon |
Starter lists only. Directory importance varies by industry and city; check which ones rank for your own searches.
See how your business scores.
The visibility check adjusts its advice to your country and industry.