Service Area Page Planner
Plan one page per suburb or town you serve, with URLs, titles and headings, plus the local proof each page needs so it isn’t a doorway page.
Page plan
| Area | URL | Title tag | H1 |
|---|
- Two or three real jobs in that area, with photos and what you fixed
- Reviews from customers in that area
- Local details: response time from your base, common problems in older homes there, council or strata rules
- A map of the area you cover and your real address (or service area if you’re mobile)
From result to action.
List real areas only
If you’ve never done a job there, don’t make a page for it.
Add proof before publishing
Write each page from real jobs, reviews and photos. Swapping the town name is not enough.
Link from your service page
Link each area page from the main service page and your contact page.
What is a doorway page?
A page made mainly to rank for a search, which funnels people somewhere else and adds nothing unique. Google’s spam policies list doorway abuse as a violation. Near-identical town pages are the classic example.
How many area pages should I have?
As many as you can make genuinely useful. For most small businesses that’s 3–10, not 100.
Should the URL be /parramatta/ or /emergency-plumber/parramatta/?
Nesting under the service keeps your site organised and makes internal linking clearer. Either works if it’s consistent.
Keep going.
SERP Snippet Preview
See how your title and description show in Google.
Local Visibility Check
Score your local presence out of 100 in 2 minutes.
GBP Post Builder
Write Google Business Profile posts that get clicks.
Save results and track progress with Pro.
Monthly re-checks, saved reports and branded PDFs. Free tools stay free.